Blog
Insights, research, and strategies for the teams building AI visibility.
AI Visibility Tools Compared: How Lighthouse Stacks Up Against Profound, Otterly, and the Rest
The AI visibility market is growing fast, and choosing the right tool matters. We broke down pricing, features, and platform coverage across every major competitor — and yes, we included ourselves.
How LLMs Interpret Citations: Implications for GEO and Content Strategy
This research investigates how large language models (LLMs) interpret citations and the impact on GEO and content strategies.
What is Lighthouse? Just the Facts
Explore what Lighthouse is all about—its purpose, functionalities, and how it helps brands navigate AI visibility.
Most Brands Are Invisible to AI. Here’s What That Actually Means.
We analyzed how 10 major AI platforms respond to common industry questions. The results reveal a massive gap between brand awareness and AI visibility.
The GEO Playbook: How to Optimize Content for AI Citability
SEO got you to page one. GEO gets you into the AI answer. Here’s a practical, step-by-step guide to making your content more citable by generative AI models.
ChatGPT vs. Claude vs. Gemini: How Each Platform Recommends Brands Differently
Each AI platform has different training data, retrieval methods, and tendencies. Here’s what we’ve learned.
Why AI Visibility Should Be Your Newest Marketing KPI
There’s a new metric that belongs on every marketing dashboard — and most teams haven’t started measuring it yet.
PR in the AI Era: Managing Brand Reputation When AI Tells the Story
How PR professionals are adapting to a world where AI shapes the brand narrative.
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