Topic

GEO fundamentals

How AI engines choose what to say and whom to cite, and what that means for your pages.

What is GEO?

GEO, generative engine optimization, is the practice of making a brand more likely to be mentioned, recommended and cited in answers from AI engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It combines crawl access, clear and checkable facts on your own pages, and coverage in the sources engines trust.

Posts on geo fundamentals

Many rivers: Thousands of small voices, from every direction, become one current.

Currents 04 · Many riversWhy AI engines cite Reddit more than your websiteGEO fundamentals · October 21, 2026 · 2 min read ResearchHow LLMs Interpret Citations: Implications for GEO and Content StrategyGEO fundamentals · February 24, 2026 · 8 min read Deep DiveWhat is Lighthouse? Just the FactsGEO fundamentals · February 18, 2026 · 8 min read Deep DiveChatGPT vs. Claude vs. Gemini: How Each Platform Recommends Brands DifferentlyGEO fundamentals · February 5, 2026 · 7 min read PRPR in the AI Era: Managing Brand Reputation When AI Tells the StoryGEO fundamentals · February 1, 2026 · 6 min read

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