Ask why the number moved. Get the plan.
Aurora is the strategist inside Lighthouse. It reads your answers, sources and rivals, explains what changed in plain words, and turns it into a ranked plan.
Sample data for Ridgeline Outfitters, a fictional brand.
What is Aurora in Lighthouse?
Aurora is an AI strategist built into Lighthouse. It has access to every answer, citation, score and rival in your workspace, so it can explain why a metric moved, which pages and sources caused it, and what to do next, with links to the evidence behind each claim.
What can you do with Aurora strategist?
Explains, with receipts
Every claim Aurora makes links to the answers and sources behind it.
Plans you can act on
A ranked list of fixes with , owner and effort, ready to send to Content Studio.
Asks before it guesses
When a question is outside what the data can show, Aurora says so and suggests how to measure it.
Available everywhere
In every view, and through the API and MCP server, with strategy decks exported to PowerPoint, Word and Excel.
Every number opens to the answers behind it.
Every answer collected from the engine’s own logged-out page in a real browser, stored with its sources and a screenshot, and never estimated from a panel.
Read the methodologyQuestions people ask
Does Aurora see my data only?
Aurora answers from your workspace data and public sources, and it does not share your data with other customers.
Can I use Aurora from Claude or ChatGPT?
Yes, through the Lighthouse MCP server.
See what AI says about you.
A real Lighthouse scan of your site: your AI visibility, who is named instead, and what to fix. Free to start.