Find the sources AI trusts, and the ones it is forgetting.
Every answer leans on sources. Lighthouse maps which pages each engine cites for your category, how long those last, and which ones are about to fade.
Sample data for Ridgeline Outfitters, a fictional brand.
What are AI citations and why do they matter?
AI citations are the web pages an engine links or attributes when it answers. They show which sources shape the answer about your brand. Lighthouse tracks every cited URL by engine and prompt, scores its influence, and measures citation decay: how quickly a source stops being cited after it was published or updated.
What can you do with Citations?
Every cited source
Grouped by domain, page and engine, with the answer text each one supported.
Citation decay
show which pages are losing their grip on answers and when to refresh them.
Owned, earned and rival sources
How much of each answer rests on your own site, on independent reviews and forums, and on your rivals.
Accuracy against ground truth
Claims in each answer are checked against your own site, and the wrong, stale and missing ones are flagged.
Every number opens to the answers behind it.
Every answer collected from the engine’s own logged-out page in a real browser, stored with its sources and a screenshot, and never estimated from a panel.
Read the methodologyQuestions people ask
What is citation decay?
Citation decay is the drop in how often a source is cited as it ages. Lighthouse fits a decay curve per source and per engine from repeated runs, so you can see the half-life of a page and refresh it before it drops out.
Can Lighthouse tell me which sources to pitch?
Yes. The earned media view ranks publishers and journalists by how often engines cite them for your prompts.
See what AI says about you.
A real Lighthouse scan of your site: your AI visibility, who is named instead, and what to fix. Free to start.