Track the questions your buyers actually ask.
Build prompt sets from search demand and your own customer language, tag them by journey stage and persona, and see which ones carry real volume.
Sample data for Ridgeline Outfitters, a fictional brand.
How do I choose which AI prompts to track?
Track the questions buyers ask at each stage, not the keywords you rank for. Lighthouse builds prompt sets from search demand, AI demand estimates and social conversations, tags each prompt by journey stage, persona and product line, and shows the estimated volume behind it.
What can you do with Prompts and demand?
Prompt sets from demand
Start from your category and Lighthouse proposes prompts from search volume, forums and reviews, phrased the way people talk to assistants.
Journey and persona tags
Every prompt is tagged by stage and persona, so you can see which questions you win and which you lose.
Fan-out
The searches an engine runs behind each prompt, and which of your pages answer them.
AI demand
Estimated volume for conversational questions next to classic search volume, so you weigh prompts by how often they are asked.
Every number opens to the answers behind it.
Every answer collected from the engine’s own logged-out page in a real browser, stored with its sources and a screenshot, and never estimated from a panel.
Read the methodologyQuestions people ask
Where does prompt volume come from?
From search demand data: People Also Ask, related searches, autocomplete, keyword volume and your Search Console queries. Lighthouse does not use a panel of AI conversations, so volumes are labeled as search-derived. We show the sources for every estimate.
Can I import my own prompts?
Yes. Paste them, upload a CSV or pull them from the API. Lighthouse tags them and suggests the ones you are missing.
See what AI says about you.
A real Lighthouse scan of your site: your AI visibility, who is named instead, and what to fix. Free to start.