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Earned media

Pitch the journalists AI quotes.

Find the publishers, journalists and creators whose work engines cite for your category, see what they cover, and plan the stories that would change your answers.

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app.ahoylighthouse.com/earnedmedia
Earned media in the Lighthouse app, showing the sample brand Ridgeline Outfitters

Sample data for Ridgeline Outfitters, a fictional brand.

Which publications influence AI answers?

The publications that influence AI answers are the ones engines cite for your prompts, and they vary by category and engine. Lighthouse ranks publishers, journalists and creators by how often their work is cited in answers about your category, and shows the topics and formats that get cited.

431creators indexed in the outdoor category, across 12 platformsYouTubeRedditTikTokInstagramLinkedInXSpotifyApple Podcasts

What can you do with Earned media?

Publishers by citation weight

Every outlet cited in your answers, ranked by how much of the answer it shapes.

Journalists and creators

The people behind the cited pieces and videos, with their beats and recent coverage.

Story gaps

Topics where engines lean on a single old article, which is where a new story moves the answer most.

Pitch planning

A shortlist with reasons, exportable as CSV.

Measured, not modeled

Every number opens to the answers behind it.

Every answer collected from the engine’s own logged-out page in a real browser, stored with its sources and a screenshot, and never estimated from a panel.

Read the methodology
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Local network

Win "near me" in every market you serve.

Questions people ask

Does this replace a media database?

No. It tells you which outlets and people move AI answers for your category. Use it alongside your media database to decide who to pitch.

See what AI says about you.

A real Lighthouse scan of your site: your AI visibility, who is named instead, and what to fix. Free to start.

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