See who AI recommends instead of you, and why.
Track every rival that appears in your answers, including the ones you never thought of as competition, and see the prompts, sources and claims that put them there.
Sample data for Ridgeline Outfitters, a fictional brand.
How do I find out which competitors AI recommends?
Lighthouse records every brand named in the answers to your prompts, so the competitor set comes from the engines rather than from a list you guessed. For each rival it shows visibility, share of voice, the prompts they win, the sources cited for them and how their position has moved over 26 weeks.
What can you do with Competitors?
The race over time
Each brand travels its own path across share of voice and visibility, week by week.
Prompts you are losing
The exact questions where a rival is named and you are not, sorted by how many buyers ask them.
Why they win
The sources and claims behind each rival mention, whether that is a review site, a Reddit thread or their own product page.
Rivals you did not choose
Brands the engines group you with, found automatically from the answers.
Every number opens to the answers behind it.
Every answer collected from the engine’s own logged-out page in a real browser, stored with its sources and a screenshot, and never estimated from a panel.
Read the methodologyQuestions people ask
Can I choose my own competitor set?
Yes. Add the brands you track today and Lighthouse adds the ones the engines name alongside you, marked as discovered, so you can keep or drop them.
Do you track competitors in other markets?
Yes. Every competitor view can be cut by market and language on plans with more than one country.
See what AI says about you.
A real Lighthouse scan of your site: your AI visibility, who is named instead, and what to fix. Free to start.