Templates
Templates you can use today.
The working files our strategists use with customers, with no email or account needed.
CSV · 40 rows
Prompt set starter
40 buyer prompts in five journey stages, with columns for engine, stage, persona and notes.
CSV · 6 stages
Buyer journey map
Stages, the questions asked at each, the sources engines cite, and the page that should answer.
Markdown
GEO content brief
The brief we use for comparison pages: the question, the facts, the sources to beat, the structure.
Text
robots.txt for AI crawlers
Search bots allowed, training bots a deliberate choice, with comments on each line.
Markdown
Monday AI visibility report
The one-page weekly update for leadership: the number, the rival, the three moves.