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AI visibility

Know where you show up in every AI answer.

Lighthouse asks ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity and Claude the questions your buyers ask, on a daily, weekly or monthly schedule, and reports how often you are named, where, and in what words.

app.ahoylighthouse.com/overview
AI visibility in the Lighthouse app, showing the sample brand Ridgeline Outfitters

Sample data for Ridgeline Outfitters, a fictional brand.

What is AI visibility tracking?

AI visibility tracking measures the share of relevant AI answers that mention your brand. Lighthouse sends a fixed set of buyer prompts to each engine on a schedule, stores every answer, and reports visibility, position, share of voice and sentiment by engine, prompt, topic and market.

38.4% for the sample brand, up 2.1 pts
22 ptsbetween its best and worst engine
7engines measured; the rest shown as not measuredChatGPTGeminiAI OverviewsAI ModePerplexityClaudeQwen

What can you do with AI visibility?

Visibility by engine

One score per engine, because ChatGPT and Perplexity rarely agree.

Position in the answer

Named first and named fifth are different wins, so shows whether you are the recommendation or the footnote.

Share of voice

Your mentions against every rival named in the same answers, as .

Sentiment and framing

Each mention is scored positive, neutral or negative, with the sentence behind it.

Measured, not modeled

Every number opens to the answers behind it.

Every answer collected from the engine’s own logged-out page in a real browser, stored with its sources and a screenshot, and never estimated from a panel.

Read the methodology

Questions people ask

How many prompts should I track?

Start with 50 to 200 prompts that map to how buyers shop your category: problem questions, comparisons, best-of lists and brand questions. Our free prompt generator builds a starting set.

Why do engines give different answers?

Each engine retrieves from different sources, refreshes on a different schedule and weighs sources differently. That is why Lighthouse reports every engine separately before it blends them.

How is the visibility score calculated?

Visibility is the percentage of measured answers that mention your brand, with every answer counting once, across engines. Answers that could not be collected are left out rather than counted as misses, so you will not see a weights. The full method is in the docs.