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Check your AI visibilityBook a demo

How does PR affect AI search results?

Engines lean heavily on editorial and review coverage, so earned media often shapes AI answers more than a brand’s own site. The outlets that matter are the ones engines cite for your prompts. Lighthouse ranks them, and measures whether new coverage changes the answers.

What will you be asked, and how do you answer it?

"Which outlets matter for AI?"

Publishers ranked by how often engines cite them for your category, by engine.

"Is a bad story still out there?"

Ground truth flags outdated or wrong claims and the article they come from.

"Did the launch coverage land?"

Before-and-after on the prompts the story was meant to move.

app.ahoylighthouse.com/earnedmedia
PR and communications view in Lighthouse for the sample brand Ridgeline Outfitters

Sample data for Ridgeline Outfitters, a fictional brand.

Which Lighthouse tools will you use most?

Earned media

The journalists and creators AI quotes.

Open Earned media

Citations

Which sources AI trusts, and which ones are fading.

Open Citations

AI visibility

Where you appear in every AI answer, by engine and prompt.

Open AI visibility

Aurora strategist

Ask why a number moved and get the plan.

Open Aurora strategist

Questions people ask

How does PR affect AI search results?

Engines lean heavily on editorial and review coverage, so earned media often shapes AI answers more than a brand’s own site. The outlets that matter are the ones engines cite for your prompts. Lighthouse ranks them, and measures whether new coverage changes the answers.

How long does setup take?

About ten minutes for the first analysis. Guided setup asks about your role and goals, builds a prompt set and picks your competitors, and you can change all of it later.

Can I try it first?

Yes. Start with the free visibility check, or book a demo and we will run Lighthouse on your brand live.