How do you prove the ROI of AI visibility work?
Connect a page change to a change in AI answers, and AI answers to visits and revenue, with a before and after you can defend.
How do you measure the ROI of GEO?
Measure the same prompts on the same engines before and after each change, then connect AI referrals in your analytics to the answers that sent them. The return is the change in visibility and citations you can attribute to the work, and the visits and conversions those answers drive.
Last reviewed
What makes a before and after credible?
- The same prompts, engines and schedule on both sides.
- Enough runs to separate a real change from run-to-run variance.
- One change at a time, or a clear record of what shipped when.
- Rival brands measured on the same prompts, so a market-wide shift is not credited to you.
How to measure AI visibility without fooling yourself covers the method.
How do you connect AI answers to traffic?
AI engines send referral visits that analytics can identify by source. Lighthouse shows Google Analytics 4 and Search Console data beside your AI visibility, and logs which AI crawlers read each page. AI crawlers and referrals.
What does the report to leadership look like?
One visibility trend against rivals, the changes that moved it, and the visits and conversions from AI referrals. Lighthouse for executives.
Where should you go next?
Questions people ask
Can AI visibility be tied to revenue?
Partly. Referral visits from AI engines can be tracked to conversions. Answers that shape a decision without a click cannot be measured directly, so pair referral data with visibility trends.
See what AI says about you.
A real Lighthouse scan of your site: your AI visibility, who is named instead, and what to fix. Free to start.