How do you fix what AI says about your brand?
When ChatGPT or Gemini gets your prices, products or policies wrong, trace the error to its source and correct it there.
How do you fix wrong information about your brand in ChatGPT?
Find the source the engine is repeating, correct it there, and make the right fact easy to quote on your own site. Engines answer from the pages they read, so a correction on the page they cite, or a clearer and more recent page of your own, changes the answer once crawlers read it again.
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How do you find where a wrong answer comes from?
Look at the sources cited with the wrong answer. Often it is an old page of your own, a review written before a change, or a forum thread. Lighthouse’s Brand Safety compares what engines say with facts crawled from your own site and traces each error to the page it came from. AI visibility in Lighthouse.
What corrections work?
- Fix your own pages first. Update the outdated page, add a dated “updated” note, and state the current fact in the first lines.
- Ask the third-party author to update. Name the person and the publication, and send the specific correction with evidence.
- Answer in the community where it is discussed, openly as the brand, with the facts.
- Check crawl access so engines can read the corrected page.
How do you know the fix worked?
Re-run the same prompts on the same engines after the change and compare. Lighthouse keeps both runs side by side, so you can show the wrong claim leaving the answer.
Where should you go next?
Questions people ask
Can you ask OpenAI or Google to correct an answer?
You can send feedback in the product, but it is not a reliable way to change answers. Correcting the sources the engine reads is.
How long do corrections take?
For search-enabled answers, often a few weeks after the corrected page is read again. Answers from training data change more slowly.
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