How do you monitor AI citations of your brand?
See which pages AI engines cite when they answer your buyers, which of them are yours, and which are fading.
How do you monitor AI citations?
Track a fixed set of buyer prompts on each AI engine, store every answer with the sources it cites, and count how often each domain and page is cited over time. Lighthouse does this on a schedule and shows, for every prompt, which of your pages are cited, which rival or third-party pages are cited in their place, and which citations are fading.
Last reviewed
What should you track for each citation?
- The prompt and engine that produced it.
- The cited page, its domain and whether it is yours, a rival’s or a third party’s.
- Whether your brand was named in the same answer.
- When the page was first and last cited, so you can see decay.
How does Lighthouse show it?
The citations view maps the sources each engine cites for your category, lets you open any citation to the answer behind it, and estimates how long each source keeps its hold. Citations in Lighthouse. Signals flag sharp changes, such as a page losing its citations, and email the team. Agents and alerts.
What do you do with what you find?
Refresh your own pages before their citations fade, and reach the authors and communities behind the third-party pages engines cite. Lighthouse names the person and the place for each source, for example the writer at a review site or the forum thread an engine keeps quoting.
Where should you go next?
Questions people ask
Which engines show their citations?
Search-enabled engines such as ChatGPT search, Perplexity, Gemini and Google AI Overviews show sources with many answers. Lighthouse stores the sources each answer shows.
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